Case Study: Cited by Perplexity AI
- Crystal Beckett
- Aug 19
- 2 min read
Updated: Sep 3
AI tools like Perplexity are designed to find clear, actionable content to answer user questions. The blog, Sitemapping & Hyperlinking: Your SEO Blueprint, was cited because it met the criteria these AI systems look for. Here’s a breakdown of what was pulled and why.
Keyword Usage
What was pulled:
The blog’s title and headings, which matched the search query “Sitemapping & Hyperlinking.”
Why it mattered:
Clear alignment between search terms and the title made the content immediately relevant. Well-structured headings guided the AI to key sections quickly.
Clear, Structured Content
What was pulled:
Definitions of sitemapping and hyperlinking, plus a section on best practices.
Why it mattered:
Hierarchical headings, concise paragraphs, and clear definitions made the content easy for AI to parse and extract. Perplexity also cited additional authoritative sources, confirming the blog’s credibility.
Actionable, Authoritative Guidance
What was pulled:
Instructions on avoiding orphaned pages, using topic clusters, and checking for broken links.
Why it mattered:
AI favors content with direct, practical steps over vague recommendations. Delivering expert-level guidance made the post valuable for Perplexity to summarize and cite.
Answerable SEO Questions
What was pulled:
Explanations for:
Why sitemapping & hyperlinking matter
Improved SEO
Enhanced user experience
Authority flow
Reduced bounce rate
Why it mattered:
Each section clearly defined a problem and presented a solution, making content highly “snippable” and easy for AI to use in answer generation.
Snippet-Friendly Formatting
What was pulled:
Lists such as “Why Sitemapping & Hyperlinking Matter” and “Best Practices.”
Why it mattered:
Bulleted and numbered lists present key takeaways in an organized way, increasing the confidence with which AI can extract and present answers.
Tools and Examples
What was pulled:
Mentions of tools like Figma, Flowmapp, Yoast SEO, Ahrefs, Screaming Frog, and PowerMapper.
Why it mattered:
Practical tools and real-world examples signal credibility and professional expertise, boosting the blog’s authority score for AI.
Key Takeaways
Structured, clearly headed content increases citation potential.
Actionable steps and examples make content AI-friendly.
Answerable questions and lists improve snippet visibility.
Mentioning trusted tools strengthens authority and credibility.
By designing content that is structured, actionable, and AI-friendly, Sitemapping & Hyperlinking became a source confidently referenced by Perplexity, demonstrating how thoughtful content can serve both human readers and AI systems while boosting visibility and authority.