an audit encompasses a thorough analysis of the seo performance, structure, and content of each page on your website.
why?
an audit enables me to generate site recommendations aimed at enhancing your website's rank and user experience.
keyword research involves identifying the specific words and phrases that users enter into search engines when looking for information, products, or services related to your business.
why?
keywords help search engines understand your website. they offer competitor insights and help determine the most relevant organic and paid search terms for your business.
page optimization aligns content, structure, and elements with user expectations and search engine algorithms. this process includes fundamental seo practices, such as meta descriptions.
why?
pages that undergo optimization attain elevated positions in search engine results, offering improved comprehension for algorithms and delivering users an enhanced experience.
image optimization refers to the process of preparing and formatting images to achieve accessibility and a balance between visual quality and file size.
why?
image optimization contributes to enhancing your website's inclusivity, speed, mobile-friendliness, and visibility in search.
linking establishes intelligent connections between different web pages and websites.
why?
internal and external links aid search engine crawling and indexing, elevate page authority, and simplify user navigation.
content cleanup involves reviewing, organizing, and removing website content to ensure it remains relevant, up-to-date, and aligned with objectives.
why?
removing or redirecting low-value content stands out as a highly effective method for achieving relevance, providing an excellent user experience, and facilitating efficient crawling.
in just six weeks, crystal transformed our site with a stunning design and intuitive navigation.
Julie Taylor, Head of Marketing
how we'll proceed.
consultation.
we'll kick things off with a phone or video conversation to get to know each other.
discovery.
i'll pose discovery questions and transform my findings into an audit or proposal.
execution.
i'll implement the plan and provide reliable, tangible results you can trust.
services
discovery entails a series of inquiries about project deliverables and desired outcomes.
why?
establishing a solid understanding ensures coherence and qualifies me to create content that aligns with your vision.
email services include layouts and graphic elements, incorporating copy, imagery, and code if needed, creating templates, and scheduling.
retainer contracts
continuous services enable me to gain a deeper understanding of your ideal client, facilitating the segmentation of audiences, recommending automations, and customizing content more effectively for specific groups.
presentation and document services include layouts, graphic elements, and typography, incorporating copy, imagery, and code if needed, and creating templates.
retainer contracts
ongoing services empower me to develop a profound comprehension of your brand, audience, and presentation style, facilitating more effective customization of content.
graphic design services include the creation of 2D and 3D illustrations, iconography, charts and tables, headshot edits, and AI image production.
retainer contracts
continuous services enable me to cultivate a profound understanding of your brand, messaging, and the creative and social platforms you employ. this streamlines the production of the content you regularly need.
discovery includes a series of questions regarding project deliverables and desired outcomes.
why?
a solid understanding ensures alignment and enables me to generate a proposal that suits your vision.
setup involves establishing a domain, selecting a host, implementing a CMS, configuring workspaces, and incorporating content sharing systems.
why?
a robust setup ensures that the subsequent design process runs seamlessly, laying the foundation for a successful and efficient website.
wireframes serve as a visual blueprint depicting the skeletal framework of each page on a website.
why?
wireframes aid in planning site layout and serve as a communication tool among designers, developers, and stakeholders.
mockups are designs portraying web pages or applications, featuring all final branding and design elements.
why?
mockups illustrate the final look, allowing me to visualize the design before initiating development. I use each mockup as a reference for crafting individual page designs.
page design entails integrating and positioning all design elements, features, and content from the web mockups onto an operational web page.
why?
page design directly influences first impressions, user experience, trust, and brand identity.
navigation is the system that enables users to move and interact across a website's pages and sections.
why?
effective navigation ensures a smooth user experience, lowers bounce rates, directs users to conversion points, and influences search engine rankings.