Here's how we'll do it
Consultation
We’ll start with a phone or video conversation to get acquainted and discuss your needs.
Discovery
I’ll ask targeted questions to fully understand your goals and the scope of work.
Execution
I’ll handle the rest, keeping you informed when necessary—and leaving you be when it’s not.
My website, which was previously unfindable on Google, is now on page number one!
Jennifer Schwalenberg, Casting Director
On-site SEO
Keyword research
Let’s uncover the terms and phrases your audience is actively searching for. I’ll create a detailed keyword list and breakdown to support your ongoing SEO efforts, and we’ll adjust existing content to align with this strategy.
Metadata
Crafting effective meta titles, descriptions, and alt text for images helps search engines and users understand your content at a glance. We’ll create clear, engaging titles and descriptions tailored to your target audience, ensuring every page sparks curiosity.
responsive design
Mobile-friendliness ensures your site provides a seamless experience for users on smartphones and tablets. Let’s optimize with responsive text and visuals, fast loading times, and touch-friendly navigation to keep users happy and engaged.
Thank you, thank you, thank you for turning my vision for this event into this %@#&ing fantastic page! Just had to say it. You are a superstar.
Eleanor Beaton, Founder & CEO
Web design
Site planning
Let’s collaborate to create a solid foundation for what your site aims to accomplish. Sitemaps and wireframes are the best place to start when building a new website or revamping an old one. While optional, these blueprints lay the groundwork for search engine rankings and a user experience that converts.
Content creation
Whether I'm crafting it or you're providing it, each page should focus on a single topic and be optimized for search results. By aligning with your audience's intent, we maximize your reach and wow factor. Copy, graphics, or multimedia—every element should enrich the user journey.
Site development
Building a website includes setting up a host, domain name, and installing any required packages if they aren’t already in place. After the initial setup, I’ll develop your site based on our blueprints, ensuring it works seamlessly across all devices.
Mockups
Once blueprints and content are finalized, high-fidelity mockups provide a detailed preview of each page's design before moving into development. This step ensures clarity before the build, with room for adjustments and updates in the future.
Crystal has an intuitive sense of design. She has delivered hundreds of projects for us that were on point and on time.
Alise Lucero, VP, Client Success
Content
Social media assets
A significant part of your marketing efforts will focus on creating social media content—and let’s be real, it takes time to juggle platform specs, maintain brand consistency, and craft scroll-stopping text and visuals. Let’s establish a cadence and develop consistent content for effortless posting.
Email design
Remember when everyone thought social media and instant messaging would replace email? Turns out we can't live without it. It remains vital for formal communication, documentation, and marketing, so let’s make it resonate.
Presentations
Presentations can make or break a sale, a team effort, or a big decision. Your employees, clients, investors, and stakeholders have seen it all. Let’s give them something worth their attention—something that motivates them to ask questions and take action.
Landing pages
Let’s turn visitors into leads with intuitive landing page design. Crafted to drive specific actions, like signing up for a newsletter, downloading a resource, or making a purchase, landing pages act as your digital elevator pitch—short, sweet, and built to convert.